Tribal VW 2020 Pitch work

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Project Details

Client: Tribal DDB

Date: April 1, 2016

As part of a pitch to VW to demonstrate what the digital platform might offer by the year 2020, Weald Creative were asked to help develop some prototypes.
Along with Mobile app prototypes we also built an Alexa app for the then new Amazon Echo.

Demonstrating the Innovation of tomorrow, today

The mobile app prototypes we developed included a mock-up to show a VW app being unlocked with facial recognition, and also connecting the Phone device to an iPad version to demonstrate how retail staff could benefit from having their customers information automatically appear on their enterprise tools when they are in proximity. We discussed how Bluetooth Beacon technology can be used to detect a customer at the point that they enter a showroom, and alert the sales staff, so they are prepared.

The Amazon Echo was shipped over from the US as it wasn’t yet available in the UK. We built a mock app to show how Machine Learning and Social Graph data could be used to generate a profile of the User; this information can then be used to recommend cars to them through an innovative voice interface.